Hi, I'm Tony.


I help teams make better product decisions—especially when things are messy, unclear, or stuck.

I’m a UX researcher & strategist. My strength is turning scattered user insight, stakeholder opinions, and organizational noise into clear direction teams can actually act on.

I’ve driven measurable outcomes, including:
- Increasing mobile app ratings by 65%
- Reducing call volumes by 43%
- Saving over $1M in administrative costs

Beyond research execution, I focus on influence—aligning stakeholders, challenging assumptions, and making sure insights don’t just exist, but shape decisions. I also build stronger research practices so teams can move faster with more confidence over time.

Contact Me

Services

Usability Testing/ user testing is an evaluation of a product or service through observation of real users performing tasks on the product/ service. Usability Testing is conducted at the prototyping and product delivery stages. The aim is to: Identifying problems in the design of the product or service Uncovering opportunities to improve Learning about the target user’s behavior and preferences.

Usability Testing & Evaluation

Improve usability through expert evaluation and user testing.

man writing on white board

UX Strategy Consulting

Strategic planning to align UX efforts with business goals for maximum impact and ROI.

Competitive Analysis identifies and evaluates the business strategies of your competitors, resulting in the analysis of strengths, weaknesses, opportunities and threats (SWOT) for your product relative to the competitors’ in a business ecosystem. Further analysis may provide an insight to your product strategy. The analysis is often conducted in the early stages of product development. As the dynamics of products in the ecosystem change rapidly, many companies have embraced agile competitive analysis as a part of their product strategy.

User Experience Research

Comprehensive UX research to understand user behaviors and needs, ensuring your product resonates with its audience.

Reviews

"I hired Tony to do some User Experience research for our company when we were designing a new product on which we needed some feedback. Tony was responsible for identifying panel and questionnaire participants, interviewing them, recording the data, and synthesizing it into digestible and practical results. Tony did an excellent job at all of the stages of the work, and was especially helpful in giving helpful product-related feedback from his on-the-ground experience. He was diligent, dependable and committed to the project. I'd recommend Tony highly for this type of work!"

Molly Holder, Head of Product, Sourcetone LLC

Contact Us